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Hotel Photography: The Art of Showcasing Your Property

In this guide, we’ll cover everything you need to know about hotel photography, from planning and preparation to capturing the best shots and post-processing your images.

As the travel industry continues to grow and evolve, the importance of visually appealing hotel photography cannot be overstated. From attracting potential guests to marketing and advertising your property, high-quality photos are essential for success.

Planning and Preparation

Planning and preparation is an important step in any hotel photography project. It involves researching the hotel and its unique features, coordinating with the hotel staff and management, and developing a clear plan for capturing the best shots.

To research the hotel and its features, you can start by looking at the hotel’s website and any marketing materials. This will give you an idea of the layout of the hotel, as well as any standout features or amenities. You can also take a virtual tour of the hotel, if available, to get a feel for the different areas and spaces.

Once you have a good understanding of the hotel, you’ll want to coordinate with the hotel staff and management to ensure that you have permission to take photos and to identify any areas that may be off-limits. This is especially important if you’ll be working with professional equipment or if you’ll be taking photos of guests.

Finally, it’s a good idea to develop a clear plan for capturing the best shots. This can include identifying specific areas or features that you want to focus on, as well as deciding on the best time of day to take photos based on the lighting conditions.

Planning ahead can help you make the most of your time and ensure that you get the best possible results.

brown wooden chair on brown wooden deck
Photo by Patrick Robert Doyle on Unsplash

Capturing the Exterior of the Hotel

Capturing the exterior of the hotel is an important part of any hotel photography project. The exterior is often the first thing that potential guests see, so it’s important to showcase it in the best light.

Here are a few tips for capturing the architecture and design of the hotel:

  • Use a wide-angle lens: A wide-angle lens allows you to capture the full scope of the hotel’s exterior, including its size and shape. This is especially useful for large hotels or resorts with sprawling grounds.
  • Experiment with different angles and viewpoints: Don’t be afraid to try out different angles and viewpoints to find the most visually appealing shot. This could include getting close to the ground to capture the hotel from a low angle, or shooting from a higher vantage point to show off the hotel’s size and scale.
  • Enhance the appearance of the hotel’s grounds and landscaping: The grounds and landscaping around the hotel can have a big impact on its overall appearance. Include flowers, trees, and other natural elements in the frame to add color and interest to your photos.
  • Pay attention to the lighting: The lighting can have a big impact on the appearance of the hotel’s exterior. Try to take photos during the golden hour (the hour before sunset) for warm, soft lighting, or during the blue hour (the hour after sunset) for a more dramatic effect.

By following these tips, you can capture stunning photos of the hotel’s exterior that showcase its architecture and design in the best light.

white bed linen on bed
Photo by Point3D Commercial Imaging Ltd. on Unsplash

Capturing the Interior of the Hotel

To showcase the hotel’s amenities and attract potential guests, it’s important to take high-quality photos of the common areas, guest rooms and suites, and any other interior spaces.

Here are a few tips for capturing the interior of the hotel:

  • Common areas: When photographing the common areas of the hotel, such as the lobby, restaurant, and any other public spaces, focus on capturing the ambiance and atmosphere of these areas. This can include the design, d├ęcor, and any natural light sources. Try to include people in the frame to give a sense of scale and activity.
  • Guest rooms and suites: It’s important to showcase the comfort and luxury of your hotel’s guest accommodations. Pay attention to the details, such as the bedding, furniture, and any unique features. Experiment with different angles and viewpoints to find the most visually appealing shots.
  • Natural light: Whenever possible, use natural light to illuminate the interior of the hotel. This can help create a warm, inviting atmosphere in your photos.

By following these tips, you can capture high-quality photos of the interior of the hotel that showcase its amenities and attract potential guests.

three white-and-brown wooden pool chairs
Photo by SiravitPlug on Unsplash

Capturing Special Features and Amenities

Your hotel’s special features and amenities are a major selling point, so be sure to showcase them in your photos. Some ideas for capturing these areas include:

  • Pools: Take photos of the pool area from a variety of angles, including close-ups of the water and any unique features such as waterfalls or slides.
  • Fitness centers: Capture the equipment and facilities available in the fitness center, as well as any views or natural light sources.
  • Dining options: Showcase your hotel’s culinary offerings by taking photos of the restaurant and any other dining areas, as well as close-ups of the food itself.

Post-Processing and Editing

Once you’ve taken your photos, it’s time to start post-processing and editing. Here are a few steps to follow:

  • Basic edits: These include tweaks such as adjusting the exposure, white balance, and color saturation to improve the overall quality of your photos.
  • Advanced edits: For a more creative approach, try adding filters or using advanced editing techniques such as compositing or retouching.
  • Choosing the best photos: Select the best photos for marketing and advertising purposes, taking into account the overall aesthetic and the specific needs of your hotel.

Learn from successful hotel photographers

Looking at how other hotel photographers work and edit their photos can be an invaluable resource for improving your own skills and techniques.

There are a few key ways in which this can be beneficial:

  1. Inspiration and ideas: By looking at the work of other hotel photographers, you can get a sense of the types of shots and angles that are most effective at showcasing a hotel. This can be especially useful if you’re feeling stuck or uninspired.
  2. Technical tips and tricks: Many photographers are happy to share their technical knowledge and tips with others, and looking at how they work and edit their photos can be a great way to learn new techniques and improve your skills.
  3. Best practices: By looking at the work of other hotel photographers, you can get a sense of the best practices for hotel photography. This includes things like which camera and lens to use, how to compose shots, and how to post-process and edit your photos.

Whether you’re a professional photographer or just starting out, there’s always something new to learn and ways to improve your craft.


Hotel photography is a crucial element of marketing and advertising your property. By following the tips and techniques outlined in this guide, you can capture professional-quality photos that showcase the best of your hotel and attract potential guests.

With a little bit of planning and preparation, the right equipment and techniques, and some post-processing and editing, you can create visually appealing images that showcase your hotel’s unique features and amenities.

Whether you’re a professional photographer or just looking to improve your skills, these tips will help you take stunning photos of your hotel that will stand out in a crowded market.

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