You know the old blog post topic about how the word “douchebag” has jumped the shark, and we need to stop using it and/or come up with a substitute? Well that topic has jumped the shark, and it’s time to stop writing about it.

First of all, it’s pointless, because the pejorative use of  “douchebag” (and it’s cousin “douche”) will probably persist forever. Second, this has become one of the most unoriginal blog post topics on the Web: Ever since Emily Gould used it in a terrific, witty Gawker piece she wrote back in 2006, it’s been done to death.

Don’t believe me? Just check out the list of a half-dozen blog posts on the topic (the latest published just yesterday) that I’ve assembled here.

Say, do you ever watch Lost … that mysterious and captivating drama that airs Wednesday nights on ABC? Well, the new season will be here before you know it! I was reminded of that today when I say this advertisement — um, I mean, this “confessional postcard” on PostSecret.com.

This week’s PostSecret “product placement” card is a bit more subtle. It merely describes the Showtime Original Series Weeds, rather than mentioning it by name (unlike last week’s True Blood card).

You have to double-click the card and view the larger version before the filename at the end of the URL (“weeds.jpg”) delivers the true message.

Crafty, Frank. Very crafty …

Today I noticed that PostSecret is now posting “product placement” postcards on its site. At least, I assume it is — how else to explain this “secret” posted there today, wherein someone “confesses” how much they just love that HBO Original Programming™ (but please don’t tell anyone, tee-hee)? Don’t worry, anonymous poster: Your secret addiction to True Blood — which airs Sundays at 9 pm Eastern on HBO — is safe with us!